When you place an order or create an account, we may collect:

• Your name and contact details (email address, phone number)
• Billing and delivery address
• Payment information (processed securely via Shopify — we do not store your card details on our servers)
• Order history and purchase details
• Communications you send to us (emails, messages)

We may also automatically collect technical data such as your IP address, browser type, device type, and pages visited on our site via cookies and analytics tools.

We use your personal information to:

• Process, fulfil, and ship your orders
• Send you order confirmation and shipping notifications
• Respond to customer service enquiries promptly
• Send marketing emails and promotions (only if you have opted in — you may unsubscribe at any time)
• Improve our website, products, and customer experience
• Prevent fraud and ensure the security of our platform
• Comply with applicable legal and regulatory obligations

We do not sell, rent, or trade your personal information to third parties. We only share your information with trusted service providers who assist us in operating our business, including:

• Shopify — our e-commerce platform and payment processor (see Shopify's Privacy Policy for details)
• Shipping and logistics providers — solely to deliver your order to you
• Email marketing platforms — only if you have opted in to receive marketing communications
• Legal authorities — where required by applicable law, court order, or government regulation

We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand customer behaviour. Cookies are small data files stored on your device when you visit our website.

We use the following types of cookies:

• Essential cookies — required for the website to function (shopping cart, checkout)
• Analytics cookies — help us understand how visitors use our site (e.g. Google Analytics)
• Marketing cookies — used to deliver relevant advertisements (e.g. Meta Pixel)

You may disable cookies through your browser settings; however, some features of our website may not function correctly without them.

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order data is typically retained for a period of 6 years in accordance with HMRC record-keeping requirements (UK).

If you wish to request deletion of your personal data, please email us at hello@nurture-maternity.com and we will action your request within 30 days, subject to any applicable legal obligations.

Depending on your location, you may have rights under the Australian Privacy Act 1988, the UK General Data Protection Regulation (UK GDPR), or the EU General Data Protection Regulation (EU GDPR), including:

• The right to access the personal data we hold about you
• The right to correct inaccurate or incomplete data
• The right to request deletion of your personal data
• The right to object to or restrict certain processing of your data
• The right to data portability
• The right to withdraw consent at any time (including unsubscribing from marketing)

To exercise any of these rights, please contact us at hello@nurture-maternity.com.

Our website may contain links to external websites not operated by Nurture Maternity. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing any personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated revision date at the top. Continued use of our website after changes are posted constitutes your acceptance of the updated Privacy Policy.

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:

• Email: hello@nurture-maternity.com
• Address: 23 Thames Road, Barking, Greater London IG11 0HN, UK
• Response time: We aim to respond to all privacy enquiries within 48 hours.